One of the most recognizable cannabis brands in the world is teaming up with the largest medical weed producer in the southern United States. Their destination? Chenal, Arkansas. That will be the location of “Berner’s By Good Day Farm,” a new medical cannabis dispensary from Good Day Farm and Cookies.
With more than 4,000 square feet of retail space in Chenal, a suburb of the capital city of Little Rock, the store represents “Cookies’ entry into the Arkansas medical cannabis market and will provide the state’s patients with an expanded assortment of curated cannabis products and exclusive merchandise,” the companies said in an announcement on Tuesday.
The store is slated to have its grand opening on Friday, which will include food, giveaways, and an appearance by Cookies founder and CEO, Berner.
“I never imagined our first store in the South being in Arkansas; I actually never pictured opening a store in the South in general,” Berner said in the announcement on Tuesday. “We are extremely excited about our partnership with Good Day Farm and look forward to providing real menus and a curated customer journey for those in Arkansas, especially those who have never experienced cannabis before. The last time I was in Little Rock, I was on a tour with Snoop and we had a blast. I look forward to setting the tone with Good Day Farm and giving Arkansas a taste of California.”
Only two years after its founding, Good Day Farm bills itself as “the largest licensed medical cannabis producer in the South, supplying the region with an abundant selection of cannabis products in a diverse range of formats, including premium flower, edibles, vapes, concentrates, syringes, tinctures and topical creams.”
Cookies, meanwhile, was founded more than a decade ago and has grown to be one of the best known cannabis companies in the world, with thousands of products and retail locations in four different countries.
Both companies view cannabis as more than just business. Good Day Farm says it “prides itself on being an ambassador of this healing plant in the South, where every day the Company is on a relentless quest to grow, nurture and share really good cannabis,” while Cookies has worked actively “to enrich communities disproportionately impacted by the War on Drugs through advocacy and social equity initiatives.”
The companies said that Berner’s By Good Day Farm “will carry products from both Cookies and Good Day Farm, including exclusive merchandise such as bespoke skateboards and apparel designed with the spirit of Little Rock in mind.”
“As ambassadors of cannabis in the South, it’s an honor to be the first cannabis company to bring the iconic Cookies brand to Arkansas patients,” Laurie Gregory, the chief marketing officer at Good Day Farm, said in the announcement. “Our new dispensary will offer the best of both brands, featuring 30+ new cultivars and all the products Good Day Farm’s customers know and love, from honey, gummies, chocolates and vapes, to our newly launched live resin collection. This store is the first of many planned collaborations between Good Day Farm and Cookies across the South, a partner who shares our commitment to helping good people and providing good cannabis.”
Arkansas voters approved a measure legalizing medical cannabis in 2016. Sales began three years later.
The state said there were $264.9 million worth of medical cannabis sales last year, bringing the total sales figure to more than $500 million since dispensaries opened in 2019.
And there’s reason to believe than Arkansans would be receptive to more than just medical cannabis.
A poll earlier this year found that 53% of voters in the state believe that weed should be legal for adults aged 21 and older.
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“Berner’s By Good Day Farm” opens this Friday in the Little Rock suburbs.
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